New jewelry
earrings
rings
Bracelets & Arm Chains
necklaces
anklets
Shop the look

Shop the look



High-quality jewelry
We are proud of our long-term partners, such as Pink Sand. Each individual piece of jewelry is made by hand with great attention to detail by talented goldsmiths, sustainably and under fair conditions.

Carefully selected stones
Quality also means that the materials used are carefully selected, including the semi-precious stones in all their beautiful color nuances.
Pink Opal, Jade, Rose Quartz, Moonstone, Tourmaline, Quartz, Turquoise, Mother of Pearl, Labradorite, Amazonite and many more.

design and quality
For many years, Pink Sand has produced almost the entire collection in a family business in Jaipur - the result of the long-standing partnership are wonderful creations of the highest quality.
We look forward to your feedback
What our customers say
Last weekend I ordered earrings from you. I wanted to let you know that I'm extremely happy with everything – both the service and the product. I will recommend you to my friends and will definitely order again.
Many greetings and a heartfelt thank you.
FE February 2026
Today, a very special piece of happiness reached me – my little package full of magic! The jewelry is simply stunningly beautiful, as if from another world. So loving, so delicate, so full of magic... I'm completely enchanted! But it wasn't just the jewelry that made me beam; the lightning-fast delivery also left me speechless. Packaged so quickly, so lovingly, as if a little parcel elf had been at play with his winged marriages. This magical package has brought a smile to my heart today and given me so much light. From the bottom of my heart: thank you, thank you, thank you!
SM June 2025
"I would like to thank you belatedly for the wonderful products! The earrings and ring are real eye-catchers. In my opinion, they are worth much more than I paid. Thank you so much, you made me very happy."
DF May 2025

Your benefits
✓ High-quality fashion jewelry
✓ Durable & skin-friendly
✓ Fast shipping from Switzerland
✓ Over 1000 satisfied customers already
✓ Free shipping on orders over CHF 50.-
✓ Payment via Twint, card, Paypal, invoice (Klarna)


Faretrade = Fairplay
quality products
Lovely people all over the world produce our jewelry. We choose suppliers who care for their employees and their families and offer them the best possible working conditions. In the example in our pictures, people from our producer "A Beautiful Story" are busy making our bracelets.
Annie's Blog

Spring awakening at Annie's:Winter is slowly coming to an end, and the days are getting longer again. To make room for our brand-new, exciting spring collection, we've slashed prices for you. Big s...
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